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7 Brew: A Fierce New Competitor for The Coffee Shops Near Me

  • Writer: Kevin Gherardini
    Kevin Gherardini
  • Sep 25, 2024
  • 5 min read

Updated: Sep 30, 2024

Kevin Gherardini


Starbucks crossed out stating, "The Champion Has Some Competition"
The Champion Has Some Competition

If you’ve spent any time on TikTok recently, you’ve likely heard of 7 Brew, the coffee shop that has quickly become a sensation across the country. While many people first encounter it through viral videos or recommendations from friends, my introduction to 7 Brew came in a more personal and unexpected way.




My Introduction to 7 Brew Coffee


My first experience with 7 Brew wasn’t from the insane traction they’ve been gaining online, but through my girlfriend, who was living in Missouri—10 hours away—during a summer internship. After not seeing her for months, I was eagerly anticipating our reunion, but there was one thing she seemed just as excited about as seeing me: 7 Brew.


She couldn’t stop talking about it. The energy, the fast service, and, of course, the coffee that she claimed was unlike anything else. At first, I thought it was just another coffee chain hype, but her enthusiasm was infectious. At the time, the 7 Brew location in my town of Hammond was still under construction. I was completely unaware of the buzz building around it. But hearing my girlfriend rave about it got me curious.


Naturally, when I went to visit her, the first thing she wanted me to try was 7 Brew. By the time we finally reached the Branson, Missouri location she’d been raving about for weeks, I completely understood the hype. One sip of their signature iced drink, the funnel cake macchiato, and I was hooked. The flavors were vibrant and refreshing, the service was incredibly fast, and the energy in the shop was infectious. It wasn’t just about getting coffee; it was a whole experience.


The Hammond Location Steals the Show


Now that the Hammond location has finally opened up, and I finally have 7 Brew's refreshing drinks near me, I find myself resisting the temptation of buying a drink daily. My favorite so far is the Ocean Breeze with their signature "7 Energy" energy drink. This drink provides a punch of energy mixed with a delicious, fresh taste.




Me holding an Ocean Breeze drink from 7 Brew in my car
Ocean Breeze


Nothing Compares


Ever since a 7 Brew location opened near me, I’ve completely lost interest in other coffee shops. My girlfriend and I used to be regular Starbucks, but we haven’t visited once since discovering 7 Brew. The atmosphere and experience at 7 Brew are unmatched, and to make it even better, it’s conveniently located right on my route home from school. After a long day of classes, it’s hard to resist grabbing one of their energizing and refreshing drinks—it’s just too convenient. 7 Brew has the best energy drinks near me by far.


the road 7 brew is on
7 brew road

The front of 7 brew. neon lights can be seen
Front of 7 Brew



7 Brew vs. Starbucks: A More Affordable Coffee Shop in Hammond


As much as I loved Starbucks, there’s no denying that 7 Brew has a clear edge when it comes to pricing. I used to be a regular at Starbucks, but their drinks were starting to feel a bit overpriced. Since switching to 7 Brew, I’ve realized I’m saving money without sacrificing the quality of my coffee. It’s one of the best affordable coffee shops in Hammond. In the article, Brewing up a Storm by Austin Koehnmann, the large price difference is brought up, as they state, "A reason why people might choose 7-Brew over Starbucks is because it’s cheaper. 7-Brew has drink prices that range around from $3 to $7 for a drink and Starbucks is $4 to $9." 7 Brew’s service is also faster and more efficient. Even during busy hours, they keep the line moving without making you feel rushed. The combination of speed, price, and quality makes 7 Brew a standout choice over other coffee chains.


Atmosphere


My excitement for 7 Brew goes beyond their delicious drinks. As I mentioned before, the atmosphere and overall vibe of the place are unlike any other drive-through coffee shop I’ve experienced. The building is wrapped in neon lights, and they’re always playing trendy, upbeat music. It has a modern, vibrant feel—something you don’t typically find in specialty coffee shops near me. The article, "The tyranny of the algorithm: why every coffee shop looks the same" by Kyle Chayka supports my theory by stating, "These cafes had all adopted similar aesthetics and offered similar menus, but they hadn’t been forced to do so by a corporate parent, the way a chain like Starbucks replicated itself. Instead, despite their vast geographical separation and total independence from each other, the cafes had all drifted toward the same end-point. The sheer expanse of sameness was too shocking and new to be boring." 7 Brew feels like they are trying to break away from this mold and offer something exciting and different from its cookie-cutter competitors.







A picture of the drive through
Drive Through

Another picture of the drive through. You can see the neon lights and employees working
Drive through 2


The Staff


To top off the incredible experience, the staff at 7 Brew is both hardworking and kind. Since the interior is only accessible to employees, I couldn’t take pictures myself, but I still wanted to capture it. So, I asked one of the staff members if she could use my phone to take photos of the inside. Although she checked with her manager and ultimately couldn’t help due to understandable safety and privacy concerns, she was incredibly helpful and kind despite my unusual request.



Promotions and Events


I would be cutting 7 Brew short if I didn't mention the outstanding promotions and community work. One day, after school, I needed an energy boost, and of course, 7 Brew was my go-to. When I arrived, I saw a sign that said "Free Drinks." I didn’t think much of it, assuming it was one of those promotions with a catch. But when I placed my order, they didn’t ask for any form of payment. Surprised, I asked the employee, and they told me all drinks were free that day as part of a back-to-school promotion. They had several of these promotions throughout the beginning of the semester. It’s refreshing to see a company offering genuine value in a world where so many others are just looking to squeeze every dollar out of you. 7 Brew just feels like they care.



Why You Should Check Out 7 Brew in Hammond


With its unbeatable atmosphere, delicious drinks, and thoughtful promotions, 7 Brew has completely won me over. Whether it’s the vibrant environment, the hardworking and friendly staff, or the genuine connection they foster with the local community, this place stands out in every way. I know for sure that I'll keep coming back, not just for the caffeine boost, but for the entire experience that 7 Brew consistently delivers.


If you haven’t been yet, I’d recommend swinging by to see what all the buzz is about. And if you’re not sure where to start, I highly recommend the Funnel Cake Macchiato or the Ocean Breeze. You can find out more about 7 Brew’s menu and their community events by checking out their website.







I want to hear what you think!

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